Hello, I'm Shiyu 👋

A product designer and builder who ships with AI, turning complex, ambiguous products into clean, carefully crafted experiences.

When I'm not designing, I'm telling stories about food and history on my YouTube channel.

Netskope Fingerprint-based File Detection
0→1Enterprise SaaSHandle Ambiguity

Netskope Fingerprint-based File Detection

Led the 0-to-1 design of Netskope's new product line, achieving 90% user adoption within 3 months.

View project →
Netskope Malware Detection
RedesignEnterprise SaaSData Driven

Netskope Malware Detection

Redesigned the malware incident management experience to increase file investigation efficiency, resulting in 90% daily active usage.

View project →
AI-Native Incident Investigation
0→1AI TrustData Intelligence

AI-Native Incident Investigation

Designed an AI-native investigation experience that helps security analysts act on AI verdicts confidently, reducing manual verification time by 50%.

View project →
VidPilot AI
0→1Claude CodeData Intelligence

VidPilot AI

Building an AI-native analytics tool with Claude Code that surfaces growth insights, helping users achieve 31x year-over-year growth.

View project →

About me

I'm a product designer and builder based in New York, with my strongest roots in B2B. I love building from 0 to 1, and transforming complex, undefined problems into clean, intuitive, and meticulously crafted user experiences.

My background outside of design is a mix: journalism, business, and art. That combination means I think in systems, design and build with intention and taste, communicate in stories, and lead with empathy.

Outside of work I run a YouTube channel about food history — how cuisine carries the story of migration, colonialism, and culture. Right now I'm building VidPilot AI with Claude Code, a tool that helps content creators grow smarter.

I'm looking to join an AI-native startup because it fits me best: product-minded, 0-to-1, fast-paced, and full of curiosity. If you're interested, let's chat!